Salt of the Earth Goes Hi-Tech

Salt of the Earth introduced a new, sophisticated automatic packaging production line to improve quality and expand packaging options.

The total investment is €1 million. The high-tech automatic packaging system is designed for tablets and granular salt products. Using rolls instead of traditional premade polyethylene (PE) bags, the new system enables the expansion of the product range to 10-kg and 25-kg packaging, while significantly improving the packaging quality of the company’s products. Salt of the Earth’s decision to improve production and customer options with an automated packaging system was motivated by its sustainability strategy and continued efforts to stay on the cutting edge of food industry trends. “This new packaging system is another step toward expanding on our sustainable strategy,” explains Dovik Tal, CEO of Salt of the Earth. “We continue to actively seek ways to reduce energy consumption and resources and, above all, improve product quality—all of which have a direct effect on operating costs. The new system complies with the highest standards of quality and safety.” The new packaging line, specifically designed to meet the company’s requirements, is fully automated and incorporates a large storage tank, dual packing machine and conveyors that were custom-adjusted to the former packaging lines. This allowed re-use of suitable existing equipment and incorporation of an automatic palletizer robot. “The majority of malfunction risks in our former production line will now be resolved,” says Ofer Rokni, Managing Director of Salt of the Earth. “Manual soldering is no longer required in the packaging process, and the packaging is of higher quality. Also, raw material is applied accurately via a special weighting system, leading to decreased waste. Post-production, stacking on palettes is also fully automated to provide employees a safer, healthier working environment.” Production packing capacity is expected to increase from 60 tons across three daily shipments to just one shipment per day. The transition from premade PE bags for packing to rolled packaging materials, is expected to yield annual investment savings to the company. Salt of the Earth produces and markets to food manufacturers and retailers worldwide advanced sodium-reduction and low-sodium salt  ingredients and final products made from natural salt harvested from the Red Sea. Salt of the Earthis a deep-rooted, renewal-focused company. It developed a sustainability strategy to implement management’s commitment to the environment, community and employees.